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Why Businesses Are Creating Real-Life Experiences?
As digital experiences become increasingly familiar, businesses are looking for new ways to create meaningful connections with customers. One growing trend is the return to real-life experiences (RLEs). RLEs: events, spaces, workshops, demonstrations and face-to-face interactions that give people a reason to engage beyond the screen. Immersive real-life-brand experience (AI-generated image) For businesses this presents an interesting opportunity: could experiences become p
Real Life
Aug 221 min read


Ten Proven Strategies to Get More Done at Work
In today’s fast-paced work environment, productivity is more than just a buzzword it is the key to staying competitive, reducing stress, and achieving career success. Yet, many professionals struggle to make meaningful progress in their daily tasks feeling overwhelmed by endless emails, meetings and distractions. With the right strategies, boosting productivity is achievable. Work Smarter not Harder 1. Plan Your Day the Night Before Starting the day without a clear plan is li
Patricia Ashford
May 74 min read


There may be a Gap in the Market but is there a Market in the App?
There may be a Gap in the Market but is there a Market in the Gap
Patricia Ashford
Feb 214 min read


AI: Enhancing Work not Replacing Humans
Artificial intelligence (AI) is rapidly reshaping the world of work in the UK (and beyond). The potential adverse impact of AI in the workplace is arguably more pronounced in the minds of employees than employers. According to the results of a poll conducted by Randstad , over a quarter of UK workers surveyed were concerned their jobs would not exist within five years; and nearly half of UK office workers anticipated AI would be more beneficial to companies than to employees.
Patricia Ashford
Jan 312 min read
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